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Peloton: Stop Showing Dangerous Infant Sleep Environments in Commercials

This petition made change with 2,271 supporters!


Peloton, the popular exercise equipment company, is airing a commercial that includes images of a baby in a crib with crib bumper pads, blanket, and stuffed animal which can be deadly to an infant during sleep (screenshot from commercial above). This is not the first company to show a baby in a hazardous sleep environment, but with your help, we hope it might be one of the last. Sign this petition to call on Peloton to remove images of unsafe crib bumpers from their commercials.

Every year over 3,500 infants die unexpectedly in sleep environments. According to the American Academy of Pediatrics’ safe sleep guidelines, objects that could increase the risk of entrapment, suffocation, or strangulation such as crib bumpers, blankets, and stuffed animals should not be in the baby's sleep area.

Dozens of children have suffocated on crib bumper pads. Aiden was six months old when he suffocated on the bumper in his crib. Aiden’s grandmother said, “Aiden was robbed of his life, and we of the immense joy he brought to us, because of a crib bumper pad.”

The portrayal of babies in cribs in the media has been a growing problem. A study that researched stock photos of infants found that only 5% adhere to the American Academy of Pediatrics’ guidelines. Perception is reality, and images showing unsafe environments gives consumers the false sense of confidence that bumper pads are safe.

Kids In Danger (KID) is a non-profit dedicated to protecting children by fighting for children’s product safety. KID and other safe sleep organizations are working to normalize the ‘Bare is Best’ sleep environment where nothing is in the infant’s crib except for a tight-fitting mattress and fitted sheet. The Peloton ad goes against this messaging and continues to perpetuate the idea that crib bumper pads are safe.

Peloton has had a rapid rise in popularity especially now due to the pandemic, and you may even have one in your home or gym. So this would be a great time for Peloton to spread safe sleep messaging rather than showing unsafe images. Sign this petition to urge Peloton to be a champion for safe sleep and remove dangerous crib bumper pads from their advertisements.



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