you should promove this "don´t throw papers on the floor. each person makes the difference

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It is natural that people do not worry about this "small detail" but in reality they do not take into account that they are not the only ones in the world thinking "for just me nothing will happen to the world" then there would be millions of people bouncing your trash / papers to the floor / street. This really affects the world since this thought promotes the laziness of recycling and the ease of throwing everything to the floor.