Regarding SEO & Digital Media Marketing
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In as much as local SEO presents high potential, it can actually deliver great results as outlined above but not without presenting potential problems that digital marketers may encounter. These problems are presented in the following which also highlights some tips and solutions as to how business owners can deal with such problems.
1. The site does not have location-specific content
The importance of high-quality content applies to global SEO as well as local SEO, but with a local flavor. With search algorithm changes that focus on good content, a small website can compete head-to-head with heavily funded corporate websites if they have better location-specific content. This is where many local companies fail with their SEO efforts, as they lack or don't have location-specific content that can attract specific customers.
Business owners should focus on content marketing using location-focused keywords and other content specifically intended for a local audience. Content must be original and relevant to the target audience and must not have duplicates on its pages or anywhere else on the Internet.
In addition to the main contextual content, location-specific content must also be incorporated with the Alt tags of photos and images used on your pages.
The Meta description is another important attribute of the page that should incorporate location-specific content.
2. The site does not have specific location pages
In addition to the lack of location-specific content, local business websites generally lack good local SEO mileage from search results, particularly mobile searches, because there are no location-specific pages within their sites. This includes problems with how page titles and URLs are constructed.
Many websites have page titles that only indicate the name of the business that is not good for local SEO. Optimize your page title by including local elements along with your brand and the products/services you offer.
Many websites focus only on generic page titles like "Home," "About Us," and "Services," which have millions of other websites. Optimize your page titles by adding specific local elements, your brand, and these generic page terms.
3. Company has inconsistent NAP details in local search results
Your NAP details or your name address and phone numbers are some of the most important locally focused content items that you should use extensively in your local SEO campaigns. Inconsistent NAP details in all references to your brands or online businesses will cause problems for your local SEO efforts.
Solutions: Search the main directories to verify if your business is already listed. Claim or create a new list as needed, but first, check for duplicate lists.
If you find inconsistent NAP details in any of your online listings, it would be best to contact support representatives and request that their information be corrected.
4. The company has multiple or incorrect listings in Google
Your local SEO efforts will be greatly affected if there are multiple and even incorrect listings in top business directories, particularly Google Places and Bing Business Portal. Search engines return and rank the results of business listings for a particular search query, depending on how accurate and consistent the listings are. Multiple and incorrect listings will not be included.
Claim your listings on all major business portals like Google Places.
Make sure that all your home page entries in all your listings point to a single URL.
If your business has multiple locations, create separate landing pages for each on Google Places and other directories.
The combined results are additional related links and the information search engines include the website search results. This includes images, new items, related videos, book results, blog posts, and other local results. You can capitalize on this by selecting multiple categories in your listings and creating separate web pages for each category.
5. The business does not have a good presence on social networks
Social media has penetrated almost every aspect of modern people's lives, including how to select local shops or businesses where they can buy goods and services. Social networks have influenced this area, up to 63% of users will choose a local company based on their presence on social networks and up to 35% of these people will do so daily. If your company doesn't have this strong presence on social media, it will create big problems in your local SEO efforts.
Increase your Twitter presence by following the guidelines and best practices in Twitter schemes for small businesses.
Learn how you can maximize your Facebook presence, how to build communities and take advantage of paid social ads through Facebook Marketing Solutions
Interact and communicate well with local customers using the tools available and offered through Google for Business
Businesses with physical stores and offices can increase foot traffic and customer engagement by following the guidelines set forth in Foursquare for Business.
6. The business does not get good quotes
After NAP details, claiming local business listings and presence in suitable listing categories, industry experts point to the volume of good quotes as one of the top-ranking factors important to local search. Basically, a quote is generated every time an online source "mentions" the details of your NAP on their websites. Without these quotes, your local SEO will be greatly affected.
There are many potential sources from which you can generate quotes. The key here is to develop relationships with these sources so they can get to know your business well enough to quote on your pages. SMX West shared possible dating sources you can focus on.
The quality of the quote in the eyes of search engines will also depend on how Google views the source website in terms of its authority, content, relevant keywords, how often the search engine crawled the page where the quote is. , and if there are backlinks to the cited website or local business.
7. The business does not have good reviews
Customer trust is an important attribute that companies need to have good local SEO. Reviews are important factors that can develop such confidence levels, and more than 50% of consumers will trust a business if they have read positive comments about it online. The greater the number of comments (ideally a minimum of 6 to 10 comments) the greater your chances of building trust. Without good reviews, your local SEO visibility can be affected.
Don't make false comments and post them online. This will have serious repercussions if it is shown that it is doing so.
You can actually ask your customers to write and post comments for you, but be sure to follow Google Places guidelines when generating such requests.
Include review systems on your websites to make it easier for visitors or customers to do reviews for you.
8. There is no good local SEO service provider that works with the company
Lastly, many companies suffer poor results from their local SEO efforts because they do things on their own or through DIY mode without really knowing how the process works and what they should do.
Work with a digital marketing expert who is highly knowledgeable in performing local SEO services for your business. The provider must have a good record in digital marketing and provide SEO services.
The SEO Service and DM provider must also be an expert in other digital marketing tools like content marketing, social media marketing, and mobile marketing that can help you drive not only your local SEO efforts but your overall marketing as well.
Not all companies really need to do SEO on a global scale. Most, particularly small and medium-sized businesses, target your local and neighborhood customers, and this is where local SEO comes in. However, there are plenty of issues that businesses must properly handle and address, and the tips and solutions presented above can help jump-start their efforts. and help your business hiring SEO Specialist Nepal.
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