Confirmed victory
Petitioning Oakland City Council Member Hon. Pat Kernighan and 8 others
This petition was delivered to:
Oakland City Council Member
Hon. Pat Kernighan
Oakland City Council Member
Hon. Libby Schaaf
Oakland City Council Member
Hon. Ignacio De La Fuente
Oakland City Council Member
Hon. Desley Brooks
President, Oakland City Council
Hon. Larry Reid
Oakland City Council Member
Hon. Nancy Nadel
Oakland City Council Member
Hon. Jane Brunner
Oakland City Council Member
Hon. Rebecca Kaplan
Mayor, City of Oakland
Hon Jean Quan

Oakland City Council: Reject College Avenue Safeway Project

The oversized Safeway project will cause major traffic and parking headaches, undermine a successful neighborhood commercial area, and disrespect Oakland's zoning standards.


Letter to
Oakland City Council Member Hon. Pat Kernighan
Oakland City Council Member Hon. Libby Schaaf
Oakland City Council Member Hon. Ignacio De La Fuente
and 6 others
Oakland City Council Member Hon. Desley Brooks
President, Oakland City Council Hon. Larry Reid
Oakland City Council Member Hon. Nancy Nadel
Oakland City Council Member Hon. Jane Brunner
Oakland City Council Member Hon. Rebecca Kaplan
Mayor, City of Oakland Hon Jean Quan
Please Reject the Safeway College Avenue Shopping Center Project

We, the undersigned, agree that the current Safeway store at the corner of College and Claremont could use modernization and some expansion. However, we oppose Safeway's plans to replace it with a 62,000 square-foot shopping center, including a 51,000 square-foot Safeway plus another 11,000 square-feet of restaurants and retail, for the following reasons:
• College Avenue is already a congested, two-lane street. It cannot handle the large amount of additional traffic that the proposed shopping center would generate.
• The increased traffic and shortage of parking required to support this large store would harm the neighborhood's small shops. Oakland should not risk a successful retail area just to satisfy Safeway's corporate goals.
• The zoning on College Avenue was designed to encourage small businesses and pedestrian-oriented shopping. Safeway's oversized, auto-oriented shopping center and store do not belong here.
• a 51,000 square-foot Safeway, located a mile from an even larger planned Safeway store, at the Rockridge Shopping Center, does not make sense.
For these reasons, we ask that that the City Council:
•grant the two appeals requesting that this proposal be returned to planning staff and the Planning Commission;
•direct that the project be redesigned with meaningful neighborhood planning input so that it fits into the pedestrian oriented zone and will not cause traffic jams and parking shortages.