Fight Against Tobacco and Social Injustice- Ban Flavored Tobacco in Oakland!
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"Our mission is to promote health equity and social justice by supporting a diverse alliance of partnerships to help protect Alameda County residents by eliminating the threats of tobacco use and exposure."
Oakland City Council Members Larry Reid and Vice Mayor Annie Campbell Washington announce the Oakland Children Smoking Prevention Ordinance- a ban on menthol & flavored tobacco products.
The tobacco industry targets young people and vulnerable communities with flavored tobacco products. Flavors including grape, menthol, cotton candy, bubble gum and gummy bear mask the harsh taste of tobacco and are highly appealing to youth, encouraging young smokers. Tobacco companies have everything to gain from addicting young people, given research showing that the earlier a person starts using tobacco, the higher the risk of addiction, and the harder it becomes to quit.
Additionally, it is no accident that 95% of Black youth smokers report smoking menthol-flavored cigarettes. Tobacco companies have historically targeted Black communities with aggressive marketing of mentholated tobacco products. As a result, African Americans bear a disproportionate burden of tobacco-related disease and death; 47,000 African Americans die annually from smoking-related illnesses, making tobacco the number one cause of death among African Americans. Smoking and tobacco products kill more African-Americans than alcohol, AIDS, car accidents, illegal drug use, homicide, suicide and other non-tobacco related cancers.
Strong laws like the Oakland Children Smoking Prevention Ordinance protect youth from accessing flavored tobacco products and are crucial to preventing a lifetime of tobacco addiction. Thank you for putting the health and lives of our children before tobacco industry profits, and ensuring that all of Oakland’s children get to have the healthy and prosperous lives they deserve.
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