Petition Closed
Petitioning Directrice de la publication, Numéro magazine Nathalie Ayache and 6 others

Numéro magazine: Give black models real honor #AfricanQueen


I just found the photo series "African Queen" from Numéro magazine's March issue 2013. To my surprise, to illustrate this theme, the journal has chosen a white American model Ondria Hardin, and a makeup for the occasion that appears to be blackface. When are we going to stop replacing black models - already under-represented in magazines - for women in offensive makeup?

The model Ondria Hardin is blonde and has white skin. But a lot of foundation and a "tanning" effect were enough to transform this series of pictures that misleads readers. Incidentally, she wears clothing and accessories that, in the Western imagination, represents the "Black Beauty": "African" headdresses, necklaces, bracelets, prints.

Why not simply chose a black model to represent the "African Queen" series that is supposed to "celebrate" African beauty?

I doubt that an appropriate choice was unavailable. Worse, black models are under-represented in women's magazines and on the catwalks - Jezebel has found that 82% of the models in the last New York Fashion Week were white. This kind of editorial choice only heightens inequalities.

Through this petition, I demand an apology from the Numéro magazine and I call on the magazine's advertisers to withdraw their support if the magazine does not apologize and undertake efforts to give more room for black models in its pages.

Thank you for signing and circulating the petition!

Article from Jezebel

Letter to
Directrice de la publication, Numéro magazine Nathalie Ayache
Directeur Exécutif, Groupe Ayache Vincent Ham
Chargé de la diffusion Jérémy Ribeirinho
and 4 others
Directrice de rédaction, Numéro magazine Babeth Djian
Rédacteur en chef magazine Jonathan Wingfield
Directrice générale adjointe, Lagardère publicité Caroline Pois
Directrice de publicité, Lagardère publicité Frédérique Chamelton
Stop using mannequins disguised as black.

I just found your photo series "African Queen" in your magazine's March issue 2013. To my surprise, to illustrate this theme, you have chosen a white American model, Ondria Hardin. When are we going to stop replacing black models - already under-represented in magazines - for women in offensive makeup?

Why not simply chose a black model to represent this series "celebrating" African beauty? I doubt that an appropriate choice was unavailable. Worse, black models are under-represented in women's magazines and on the catwalks - Jezebel has found that 82% of the models in the last New York Fashion Week were white. This kind of editorial choice only heightens inequalities.

Through this petition, I demand an apology from the magazine number and I call on the magazine's advertisers to withdraw their support if the magazine does not apologize and undertake efforts to give more room for black models in these pages.