For residents on Juhu Versova Link Road there are all the aspects of living a good life. There's parks to walk in, great connectivity from walking on the beach beach, to access to Western Express Highway, shopping at four bungalows or lokhandwala, and exercising on one of the back roads.

Yet, there is a deeper underlying problem for residents with flats facing the road side - Noise Pollution. Being the only direct connection between Juhu and Versova, this road is overpopulated with Cars, Rickshaws, Buses, Trucks and bikes. At any given point in the day you will find at least 30 vehicles crossing per minute on this road. These vehicles cause noise much greater than the accepted 50 dB recommended by the WHO.

Now noise pollution causes a host of different short and long term hazards. From disturbances to students studying to build a better future to working people trying to get a peaceful sleep at night. Noise pollution impacts every single person you know. An internet search will show you that noise pollution also causes cardiovascular disorders, hypertension, high stress levels, tinnitus, hearing loss, and other harmful and disturbing effects.

How many people does this affect? Over 50,000. Noise pollution does not discriminate.

So what can we do? Shutting the road down is impossible, as it is critical to commute between Juhu, Versova and interconnecting areas. The solution: Install Noise Barriers on this road to reduce the pollution and provide a more acceptable level of noise.