Body Representation in High Street Shops

Body Representation in High Street Shops

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J S started this petition to New look and

Nearly everyone is aware of the body image expectations imposed by the fashion industry. Over my teenage years, I watched as so many of my friends, and at times myself, hated and destroyed their bodies in order to be closer to this idea of perfect. We need to see change. 

I am proposing a petition that forces high street clothing brands to start to take positive action in this. It is high time that more body types are represented. It is so unfair that children, teenagers and adults grow up feeling like they are not good enough just because the do not fit this one idealised version of beauty. All bodies are beautiful. I, for one, do not look anything like the size 8 skinny model we are force fed but my body is healthy, it does so much for me. I wish I had been able to appreciate the beauty of that sooner. 

Now, I do not want to promote obesity. Just as being overweight is dangerous so is being underweight. I want to propose that shops take some positive action that should include but not limited to:

- using a wider variety of mannequin sizes in stores.

- using a variety of different sized models in their add campaigns. (so long as they are healthy)

It seems absolutely ridiculous that retailers offer products to a variety of sizes but only advertises one body type. The average British woman wears a size 16 but mannequins show only size 8.

I truly believe that something like this could have some real knock-on effects. Imagine: if less people feel pressured into achieving a sometimes unattainable standard of beauty, they will be happier. More money into the economy, less strain on mental health services.

Thank you.

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