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Petitioning NCG Management NCG Cinemas

Show Cesar Chavez, An American Hero Film in Michigan Theaters!


The first major film about Mexican-American Civil Rights and Labor Leader Cesar Chavez is coming to United States theaters on March 28, 2014; however, NCG Cinemas has not made plans to show the film in any of its Michigan theaters.  The film features Michael Peña in the title role of Cesar Chavez, the Mexican-American labor leader and co-founder of the United Farm Workers, who fought for workers’ rights and became a Civil Rights icon in the United States after his death.

The film is directed by Diego Luna, the Mexican actor best known for Y Tu Mamá También. Since Chavez means so much to Americans, Luna says he was driven to learn about him following the birth of his son in the United States. Luna stresses that Chavez’s story is an American one. “I found out that no one has done a film about him and I don’t think it has been celebrated enough,” he said to The Huffington Post. “And I think it’s the right time to tell the story of Cesar Chavez.”

The movie, featuring Rosario Dawson, America Ferrera and John Malkovich is distributed by Pantelion Films, a studio created by LionsGate and Televisa to produce more movies for Latino movie-goers.

Celebratory events to commemorate the legacy of Cesar E. Chavez are planned every year all across Michigan, creating substantial economic profits for local businesses statewide.  In the Lansing area there are three different events currently being planned to honor Cesar E. Chavez.  The Office of Inclusion at Michigan State University, the City of Lansing through its Office of Human Relations and Community Service and the Lansing for Cesar E. Chavez Committee 4th annual Cesar E. Chavez dinner dance.   Outreach to the cities of Grand Rapids, Detroit, Flint, and Saginaw are in their final stages.  Lansing being the seed of state government for the State of Michigan, we want to draw participants from across the state and bring them directly to the state capitol, downtown Lansing.  The release of this film, has been the topic of discussion of many local and state leaders, small business owners, faith-based and community organizations, families, and community members who are all planning to attend the release of this historic film. 

We urge NCG Cinemas to join us in making history, in the name of the great American hero Cesar E. Chavez, who was the first American to unionize farmworkers achieving dignity, respect, fair wages, medical coverage, pension benefits and humane living conditions, as well as countless other rights and protections for hundreds of thousands of farm workers by showing Cesar Chavez, An American Hero film in Michigan theaters. 

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