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Petitioning Mr. Uli Becker, CEO of Reebok

End your endorsement with Rick Ross. End glorification of rape culture!

Dear Mr. Becker,

Shortly after two high school football players were convicted of raping an intoxicated 16-year-old in Steubenville Ohio, another reminder of rape culture now pervades the media. On rap artist Rocko's new track "U.O.N.E.O" fellow rapper Rick Ross makes a guest appearance, glorifying the act of drugging a woman's drink with a narcotic nicknamed "molly". He later boasts over the act of having sex with the woman without her consent. In his lyrics, he says, quote:

“Put Molly all in her champagne, she ain’t even know it. I took her home and I enjoyed that, she ain’t even know it.”

This lyricism is unacceptable. Sex without consent is rape. If a woman does not "even know" a man is having sex with her body, she cannot possibly give him her consent. With dire insistence, I urge you to consider your product. Reebok should never stand for the glorification of date rape, or sexual assault of any form. Please end your endorsement with Rick Ross for promoting such dangerous behavior! Many artists make more money from endorsement deals than they do from album/record sales. By ending this endorsement, not only do we protect the Reebok brand, but we also set an example to other rappers who glorify violence against women.

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  • Mr. Uli Becker, CEO of Reebok

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