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Miami Association of Realtors: Petition to Enforce MLS Data Integrity by Coldwell Banker and The Jills

This petition had 610 supporters


As a Realtor in good standing with the Miami Association of Realtors I firmly believe that the Multiple Listing Data is the cornerstone of our industry. We depend on the accuracy of our Multiple Listing Systems (MLS) database in our everyday business. The data drives pricing, market trends, and appraisals; the impact of inaccurate data is far-reaching and affects the consumer as much as it affects the Realtor community. As such, any manipulation of the MLS system must be dealt with expeditiously and efficiently.

The recent coming to light of the “The Jills” manipulation of the MLS is a well-known fact to many inside the Realtor community. It is now a fact that is well-known to all Miami Board of Realtor members and the general public. This clear act of blatant, continuous, purposeful manipulation of the Multiple Listing Data is an egregious violation of the MLS rules.This manipulation of the MLS affected and hindered every Realtor, seller, buyer, the general public, financial institutions and data aggregators’ collective ability to market transparency by eradicating pertinent, crucial listing-related information. This manipulation created a break in the history of a property’s listing, thereby affecting the ability to clearly interpret the accuracy of the market and a property’s listing history as it relates to price, time on the market, the accuracy of days on the market prior to selling or many other related listing data points .

According to the Real Deal  “All the properties listed in the MLS that were manipulated by the Jills were actively for sale at the time, and the number is significant. In 2014 alone, 30 active listings were manipulated, amounting to more than $228 million. There was a total of 353 data manipulations for an average of 11.76 manipulations per listing, according to findings in the MLS records.”

Majority of "The Jills" listings were altered prior to expiring, so that they would show as expired in the city of Alaphattah. They effectively disappeared as brokers do not search for the history of Miami Beach luxury properties in the city of Alaphattah.

This continued and consistent manipulation of the MLS information as it relates to their listings, over the course of at least 4 years, was deliberate with the intent to obliterate, manipulate, obtain an unfair advantage, exploit and deprive their fellow Realtors, buyers, sellers, clients and financial institutions of important crucial listing-related property information.

We the undersigned Realtors and active due paying members of the Miami Board of Realtors demand that our Board of Realtors ensures us that all bylaws, rules, regulations and other governance provisions complying with all the mandatory multiple listing polices of the National Association of Realtors are upheld and enforced against “The Jills” for the violation of the rights and privileges afforded to all the members of the MLS.

We the undersigned Realtors hereby demand the Miami Board of Realtors take immediate and effective disciplinary actions of the highest severity against “The Jills” and any other offender for intentional violation and manipulation of the MLS. We hereby demand the immediate enforcement of The Miami Association of Realtors Inc. Multiple Listing System 2014, Policies and Procedures, section 9.4.1 (g) termination of rights with no right to apply for 3 years.



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