WTF is Chamoy? Join Estrella Jalisco in asking Merriam-Webster to define the flavor!
Whether you grew up drizzling chamoy on your fruta picada or discovered the flavorful seasoning on the rim of your beer or michelada, chamoy holds a special place in the Mexican community and beyond.
The colorful flavor is widely loved but hard to describe. In fact, the term doesn’t even have an official definition!
It’s time to add some new flavor to the dictionary.
Join Estrella Jalisco in petitioning for Merriam-Webster to add chamoy to the dictionary. Help us share chamoy with the world and give the sweet-salty-spicy-sour flavor the recognition it deserves!
Why are we doing this?
After relentless research to get the flavor just right for the new Tropical Chamoy Michelada, Estrella Jalisco still had two questions: WTF really IS chamoy and why TF isn't it already in the dictionary?
Diversity of flavor is a representation of the traditions and cultures that make up society. Acknowledging those flavors is a vital step in creating a more inclusive vernacular and widening palates to new tastes.
Estrella Jalisco is committed to embracing diversity of flavor through its portfolio of beers and micheladas - and making the world brighter and more colorful one taste at a time. With more than 100 years of Mexican brewing tradition, Estrella Jalisco is proud to spread awareness of chamoy’s unique, delicious flavor and open more palates to a Mexican staple.
The Tropical Chamoy Michelada is a refreshing and flavorful lager - a fruity spin on the classic beer cocktail. Featuring a 3.5% ABV, the traditional lager packs a delicious punch, blending the sweet and tart taste of pineapple with a kick of heat from clamato and chamoy.