Having these ‘in character’ Instagram accounts will separate the character life from the real life of the cast. It will also enable viewers know what is on the mind of characters as some of the ‘not seen’ scenes can be played out in these accounts as thoughts or played out scenes between cast members. We can also see, as an example, Mqhele posting a picture of Hlomu, venting his frustration and guilt in how he treated the situation and reasons why he was not able to control his emotions? I think it will make us understand the cast members better, and also make The Wife an even bigger show. Gosh! I feel like this is not really defining what is on my mind but yes, something like that. They could even find someone to manage these ‘fictitious’ accounts for them.

This will also mean they can keep their professional abs personal accounts free and separate from the series - as they obviously have other things they do besides The Wife Telenovela and anything they post or respond to will all be fictitious and no one can hold them accountable. Honestly, I think it will keep the series alive forever!