Generics vs Branded Generics

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In the likely scenario of Generics only... It's death of Brands which were created in the past . Is it not too myopic a view without consulting key stakeholders . Except the Retailer lobby who is smiling all others would be affected . Even job loss for many.

Ultimate consumers would Not be benefited as he or she would buy on MRP and there is vast difference between CP and SP. Generics margin are huge.A study done claims retail margin as high as 1000% in many Generic medicine.

Huge confusion would prevail in implementation stage as Brands​ available in India are not single ingredients only but multiple Combination​s. These would not be remembered by doctors . Even if he is following Government dikait
Doctors may like to take consent from patients as under:

I Dr ________, would like to inform you that I am prescribing you medicines in the generic
name according to the guidelines of the MCI , WHO and various govt bodies etc in your best interest and to my best knowledge.
I would like to inform you that there are basically two types of drugs manufactured one innovator or research molecule and the other group called generic drugs.
I would also like to inform you that there is one innovator drug Brand and many generic brands .
The innovator drugs are generally expensive if it is not in the essential drug price control.
I would like to also inform you that I am not liable for the side effects ,reaction etc which these drugs may cause other than the known side effects.
I am also not liable-
For the efficacy of the drug
For the quality of the drug
For the potency of the drug
For the impurities that may be present
For any resistance that you may develop
Whether they are counterfeits
Whether there are any other adverse reaction
It is the responsibility of
Drug Company
The dispensing pharmacist, pharmacy or hospital and policy makers.

I have no role in the selection of these drugs nor can I influence the hospital, pharmacy, pharmacist, patient over the choice of drugs.

I am not liable for Any medico legal cases that may occur in the future concerning the concerned drugs and all such queries etc should be directed to the above responsible parties.

It is entirely your responsibility which drug brand you choose and I will not be liable for the same.
For full information on innovator drugs brand name and generic company there are lots of online website were you can get the information.or you can ask the pharmacist who will/should give you the said info.

If after reading this you give me consent then I will prescribe you medicines with a Belief and knowledge that it will
/ may help you in the course of treatment .


Given the scenario that the generic Rx is made and patient goes to Retailer​ to purchase how would you gaurantee that he will be served by a person qualified and will give Quality Generic medicine ?

Are we having enough test labs to do required quality checks ? What about so many variables of sub standard drugs already existing in market.?

Who will be responsible for the assured effectiveness ??

Hence Wise sense must prevail and major stakeholders must be consulted. 

Sir, do away with Brandbandi !!!

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