Islamabad has the right to see Margalla Hills Directly - Remove Margalla Road Billboards
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Islamabad shall stay beautiful if we protect it from the wrath of uncontrolled advertisers and their rampant profit making activities at the cost of citizens' wellbeing and interest. We are happy to have a Mayor, and it would be interesting to see the Mayor in action for something that has bothered the citizens of Islamabad from sectors of F-10, F-11, E-10, E-11 and anyone who crosses the Margalla Road Intersection next to the corner of F-9 Park.
For those who know what I am talking about, there are two massive 'eye sore' billboards that have been erected at this beautiful junction. These billboards block citizens' direct view of Margalla Hills. CDA has been justifying this atrocity by saying that 'blinking boards' are exempt and don't qualify under the law. Dawn News did an article on it https://www.dawn.com/news/787866 Some serious advertisers like Hardees, Everyday Milk, Jazz, Sting, Lawn Ladies and Toyota have supported this (I have stopped drinking everyday milk and eating hardees since- i don't wear lawn to begin with!). Some Capital Resorts, real state developer seems to be the new advertiser nowadays.
God himself recognized the citizens' anger and in the recent rains this billboard was torn to pieces with the wind gustling through it (See the attached picture). However, the men behind this atrocity towards Islamabad have not registered this Godly sign, and have re-erected the eyesore (you can see the junction now). I started praying again for a massive wind to blow this away again, but then I thought I should write a petition to the Mayor Of Islamabad and raise this issue on earth as well.
Dear Mayor please read the Dawn News Article, check how come CDA has been justifying this billboard, and what is this nuisance of putting two lights in the Rangerover ad and calling this a 'Blinking board' to avoid application of billboard law. Lets stop playing games and remove this. The Court should also take a notice and inquire who is eating all the revenue from these billboards at the cost of citizens' extreme displeasure. Poor us, we can't buy Ailaan or the apartments or the rangerover, and now we have to see all these things every day, when we very dearly loved looking at our beautiful Margalla hills, which we could climb regardless of how less or how much money we had...
Islamabad's just got mountains and trees, if we deprive Islamabadis of these two beautiful blessings of God, we will have angry citizens of this young city. We saw Lahore and Karachi change because of lack of implementation of regulation and now you can't even see the teen talwars, because they hide behind lawn ladies. Do we want that future for Islamabad as well?
While the world is moving towards removing billboards from every where and relying on facebook/google/etc. mediums of advertisment, our intelligent administrators have decided to fix billboards for earning city revenue. There are thousands of service delivery ways a city can raise revenue, Islamabad in any case has federal backing - why do we need to destroy our city's basic fabric of the proximity of nature by building billboard walls.
I don't even know how stupid everyday, sting, hardees, jazz, eilan, and Toyota brands have been for paying money for billboard advertisement in Islamabad. This will only hurt their brands - I never hated everyday milk, in fact, i loved it. Now i am just reminded by how they supported an ugly Billboard that blocked the view of Margalla hills and I'd rather drink milkless chai...
That being said, I hope Mayor Sb. you take this seriously and call an action on it. I also hope people don't harass me personally, its not about me and you. Its about a city and its future. If you agree that the city shouldNOT have a future filled with ugly billboards support this petition, if you don't - then don't fight me, I am just a regular citizen raising a regular request to be able to see the Margalla hills as I used to.
These billboards are already making me suffer, I don't need more of that in my life...
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