Mattel: Offer party supplies featuring Barbies of Color
- Senior Vice President of Corporate Responsibility
- Executive Vice President
- VP of Consumer Products
- Mattel, Inc.
- Director of Corporate Responsibility
- CEO at Mattel
Bryan Stockton (CEO at Mattel)
Offer party supplies featuring Barbies of Color! Young girls of color have birthdays, and young girls of color love Barbie. So why only offer party supplies very PROMINENTLY featuring one, white Barbie? Consumers want choices that are just as diverse as our society. The deeper issue is about the images and portrayals of women and girls of color in the media, pop culture, and their daily lives. Barbie represents a positive image of a confident young woman who is fashionable, who can be anything from a fairy, to a doctor, to an astronaut. Barbies of color represent all these things to young girls of color, and the Barbie theme is a very popular birthday party theme. Mattel is already on the right track by offering a wide selection of dolls of different races and ethnicities--which simply begs the question: why not give young girls of color the option of seeing and celebrating that same diversity when it comes to celebrating themselves?
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