My African American daughter asked me for a Barbie party theme featuring a black Barbie for her birthday this year.  I thought surely, with all of the dolls of color Barbie sells, that it would be no problem to find the party supplies with Barbies of color.  

Little did I know that not only would I find nothing featuring Barbies of color, but that the only line of party supplies Mattel offers features various huge, blown up images of a blonde haired blue-eyed Barbie on literally everything except for some very small images of a brown-skinned Barbie and a brunette (possibly meant to be Hispanic) Barbie on a tablecloth, and a set of a handful of hanging decorations.

Even though it seems like a small thing, featuring the white Barbie so prominently on the banners, cups, napkins, plates, party favors, and invitations, while relegating the "ethnic" Barbies to near-invisible cameos sends a clear--and troubling--message to young girls.  

As parents of children of color, we're basically faced with the choice of either foregoing a Barbie theme altogether, or compensating for Mattel's lack of sensitivity through labor-intensive DIY solutions. Check out this blog of a mother who went so far as to print out labels of Black Barbies at home and stick them to party supplies:  http://ebonylove10.blogspot.com/2011/12/how-to-have-black-barbie-party.html

Innovative? Creative? Yes!  But should it be necessary in 2015? Surely Mattel can do better!

Young girls of color need positive images of themselves reflected back to them in popular culture, the media, and their daily lives. Mattel  already  offers a wide selection of dolls of different races and ethnicities--which simply begs the question: Why not give young girls of color the option of seeing and celebrating that same diversity when it comes to celebrating themselves?  

 

Letter to
Senior Vice President of Corporate Responsibility Lisa Klein
CEO at Mattel Bryan Stockton
Executive Vice President David Allmark
and 3 others
VP of Consumer Products Jessica Dunne
Mattel, Inc. Mattel
Director of Corporate Responsibility Kathleen Shaver
Offer party supplies featuring Barbies of Color! Young girls of color have birthdays, and young girls of color love Barbie. So why only offer party supplies very PROMINENTLY featuring one, white Barbie? Consumers want choices that are just as diverse as our society. The deeper issue is about the images and portrayals of women and girls of color in the media, pop culture, and their daily lives. Barbie represents a positive image of a confident young woman who is fashionable, who can be anything from a fairy, to a doctor, to an astronaut. Barbies of color represent all these things to young girls of color, and the Barbie theme is a very popular birthday party theme. Mattel is already on the right track by offering a wide selection of dolls of different races and ethnicities--which simply begs the question: why not give young girls of color the option of seeing and celebrating that same diversity when it comes to celebrating themselves?