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Petitioning Maternity and Infant Magazine

Stop Formula Company Sponsorship of Maternity and Infant Awards

We are very disappointed to see that once again the Maternity and Infant Awards are being sponsored by SMA, Cow and Gate and Aptamil.

The World Health Organization has identified the marketing of infant formula as being directly responsible for a reduction in breastfeeding rates throughout the world. By endorsing and promoting formula brands, Maternity and Infant magazine is contributing to the abysmal breastfeeding rates in Ireland.

This is particularly ironic as the awards include an award for best breastfeeding product and best Lactation Consultant of the year. We fully support any Health Care Professional who refuses to accept a people award sponsored by Aptimil and encourage all Midwives, Paediatricians, Obstetricians and Lactation Consultants nominated to boycott these awards.

We urge Maternity and Infant magazine to reconsider these sponsors and do their part to improve the health of the Irish nation by avoiding any association with brands that promote the artificial feeding of infants and toddlers.

Yours faithfully

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