Decision Maker Response
May 6, 2015 — For some time now, we have had down-alternative (synthetic) pillows, blankets and comforters as a brand standard in a number of our hotel brands. And, in all our brands, we continue to offer upon request a guest room that is free of any down products. In our luxury and lifestyle brands, down alternative products are also available. However, our research shows the vast majority of guests of these brands expect their room offerings to be similar to those in their homes; their preference is down bedding. We have engaged with organizations interested in our providing more down-alternative products to guests so we can continually evaluate our product offerings balancing, amongst other things, sustainability and consumer preferences.