Marks & Spencer's 'Forever Fish' initiative pledges to help save sea life. Customers must therefore be given the option of choosing vegan alternatives to fish. The best way to save fish is to stop eating them!
Download the current M&S vegan list at
For example, Redwood's delicious fishless 'fish' fingers, 'fish' cakes, 'fish' steaks and 'fish' pate -- See http://www.redwoodfoods.co.uk/index.php?option=com_virtuemart&page=shop.browse&category_id=17&Itemid=54
If your company is serious about saving fish, offering fish-free products must be incorporated into your 'Forever Fish' campaign. Then customers who really want to save marine life can have the option of choosing products that taste like fish but result in no fish deaths.