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H&M, apologize to La Fille d'O and take your counterfeit bra out of your stores!

This petition had 1,551 supporters


H&M has copied an iconic piece of lingerie created by Murielle Scherre, aka La Fille d'O. 

Murielle creates and produces her lingerie in Belgium in a small factory with 40 employees. Her business is local, her business targets are small and honest. She is discouraged by the power of a company like H&M and does not want to go on trial for that reason. The fact that H&M copied her most iconic bra is appalling, and that H&M sells it at a price she can't compete with, is foul play.

Murielle plays an important part in Belgian fashion. She is respected and admired for her talent and her courage. If H&M wants to be the 'transparent' and sustainable company it pretends to be, then it's about time someone came forward to apologize, and set things straight.



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Stief Desmet needs your help with “Marianne Nerinckx H&M Belgium: H&M, apologize to La Fille d'O and take your counterfeit bra out of your stores!”. Join Stief and 1,550 supporters today.