Ban Hoardings and Banners of Pan Masala & Liquor Brands during Durga Puja 2017.
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We are all excited about Durga Puja in our beloved City of Joy, Kolkata. Needless to say in these 5 days beautiful Kolkata comes alive with tourists, devotees and our children who take to the streets for pandal hopping, shopping, eating and puja celebrations. We all know for a fact that Durga Puja is a commemoration of the fight Devi had with evil. However, it pains us to see that although all Pan Masala packets and Liquor bottles come with a statutory warning "Injurious TO Health" they cover every inch of the hoarding space in the streets of the city. Any direction you look, any pandal you visit; it is everywhere.
What message does it send to those tourists who visit our city in these holy 5 days of celebrations or do we want our children to learn that 'Vimal' which used to mean Pure or Clean in Sanskrit or Paras a mythical stone that could turn stone to Gold or Rajnigandha which used to be a beautiful fragrant white flower are all Pan Masalas, Tulsi is packaged Tobacco and Volga the famous river in Russia is a bottle of Vodka? Do we really need constant reminders through banners, hoardings and TV and Radio advertisements? What are we doing to the Devi inside, with all that outside the pandal staring at everyone's conscience do we really expect Devi to reside in those pandals and accept our Ashtami Anjali or Puja offerings?
This has to stop and this must stop. Sign this to pledge and defend the promise of Victory of Good over Evil. That this celebration is of purity, beauty, joy and innocence which belongs equally to all, regardless of their faith, caste, gender, language, culture or wealth and that is the very reason we must stop the cancer from spreading further and seeping into every aspect of life.
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