Make @daap_design Student Run
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The @daap_design Instagram account represents the University of Cincinnati DAAP School of Design to nearly 2,500 followers. It used to be student run, but control of the account was taken by the School of Design administration during the Spring 2018 semester. The account used to feature a variety of student work, frequently showcasing the talents we have here at one of the top design schools in the nation. It was a valuable platform for students to get noticed online, an essential component for young contemporary designers. Since administration took control, only 7 posts have been made on the account in 9 weeks, all of which were advertisements that didn’t adhere to the same high standard of design our students maintain. Comments from students on the posts expressed the desire to share higher quality student work.
· “Would love to see some posts from the fashion senior critique today!”
· “can we have more student work?”
· “We have one of the best graphic design programs in the country, we can do better than this image that prospective students will see and current students will judge this account on! DAAP has resources (aka students) to make its social media image better, please use them!”
As the student body, we’d like to see control of the Instagram account returned to the proactive students who are passionate about sharing their peer’s work. We’d like to begin a discussion with administration on how the transition back could be made. An initial idea would be a call for student applicants to run the account as an unpaid position. With this prominent platform already in place, it’s essential to responsibly market student work in an effective manner. Frankly, the low quality designs recently posted on the account misrepresent that high quality work DAAP students put out. Please sign this petition to be sent to the School of Design administration (Gjoko Muratovski, Mark Hunter, Sheri Cottingim, Shelbie Collopy, Peter Chamberlain, Kim Injoo, Renee Seward, Craig Vogel).
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