To release an "Amy Winehouse x MAC" Limited Edition Collection #AmyWinehouseForMAC
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As an enormous Amy Winehouse fan since Christmas Day 2007, I was absolutely devastated to learn that a beautiful, talented, young girl, who once lived up the road from me in Southgate, north London, had died four years later of alcohol poisoning at the tragic age of 27, in July 2011.
Two months after her untimely death, her family set up a charity called The Amy Winehouse Foundation, which aims to help young and vulnerable people worldwide with addictions. This has proved that Amy’s legacy has been amazingly powering since she passed away and she is continuing to save lives.
But now, I have a petition to get my idol; Amy Winehouse her own limited edition make-up line with M.A.C Cosmetics in her honour, because I feel that it would be an amazing thing to stamp her legacy and I believe allot of people would be interested in purchasing this dedicated line, especially in the UK. I chose to collaborate this petition with M.A.C, because their brand is very well know, very affordable, good quality and are very well known for doing collaborations with female pop stars. After noticing numerous female pop stars; Mariah Carey, Rihanna, Beth Ditto, Ellie Goulding, Lorde, Miley Cyrus, Nicki Minaj, Ariana Grande & Lady Gaga, as well as late singers; Selena and Aaliyah have had their own MAC inspired lines, I instantly thought to myself "Amy must have one too! How can she not have one yet?!". I want Amy's fans to all come together with me on this campaign so we can have the power to reintroduce Amy's outstandingly unique style to the world through her own make-up line in her memory. Excluding her music for now, Amy Winehouse's retro image alone inspires so many looks and trends today and has had a massive impact in women, as well as the society we live in. As many of you may not know, a year before Amy died, she collaborated with Fred Perry in 2010 and released her own clothing line and proved to be very popular. If this worked, I can definitely see a M.A.C Cosmetics make-up line working which would really please all her fans across the world, as well as other young women. Amy had a short career and only released two albums in her brief time with us and has already had a massive impact in the world we live in.
I think Amy Winehouse fans would love this concept and think it's an amazing idea to keep her memory alive in a positive way. I can see this collection having seven to ten make-up products inspired by past looks of Amy (photoshoots, music videos, award ceremonies etc.) and perhaps even taking inspiration from her actual make-up bag. Each product could be named after a song of hers; including lip-glosses, lip-sticks, perhaps a pink-brownish blush and an eye-shadow palette. And of course not forgetting about her signature eyeliner, the collection could feature two different eye-liner products. Amy Winehouse was very pin- up, old-school & 50/60's looking and very edgy, so the packaging could be simply matte, with a colour of either a shimmery creamy colour or a peachy, pale-pink. Lastly, I noticed Aaliyah's collection was accompanied with a bandana in the PR package, as she was known for her signature 90's style. I was thinking it would be great if this collection could be accompanied with some type of headscarf/bow, to signify her hair and Amy's retro character or even a cute tattooed make-up bag to store the makeup products in or a mini matte mirror.
I want to make it clear that if this collection was to come to fruition, I would not want a penny out of this; as I am that dedicated. Money is the last thing on my mind with this campaign. As a huge fan of her and her family's work after she has passed, with helping young people reach their full potential in her memory, I feel that that the proceeds should go to the Amy Winehouse Foundation. Recently, it has been announced that Amy will be returning on stage for a worldwide tour, as a hologram in late 2019, which will give me and the rest of Amy's fans, who did not get to see her live a chance to see in real life what she was like live to celebrate her music and for new generations to discover her - it will be an extremely emotional experience. As it has been written, her family have also signed a multi-million pound contract to make a live-action film based on her life and production is looking to commence next year. This proves that even though our darling Amy is not physically here, her presence still strongly remains and as a fan, I can really see her legacy growing even more in the future. I feel that this line would cultivate that and accomplish well with the hologram tour and new upcoming movie.
Everyone, (not just Amy Winehouse fans), should sign this petition and make it happen, because I think seeing as Amy Winehouse is not here anymore to be giving us new music, or even a make-up line of her own, her legacy must live on, along with the fantastic work with the Amy Winehouse Foundation. I personally feel that an Amy Winehouse inspired make-up line would prove to be very popular and her fans, particularly girls will go mad over this. I can see her smiling up in Heaven about this idea and I feel that she would want me as a fan to go ahead with it and not care what anyone may think of the idea.
I want to make a request to M.A.C to make this line, when it happens, cruelty-free, as Amy adored animals and it would only be fair to fans who are against animal testing to have a piece of Amy in their makeup cases, as well as everyone else.
Massive Amy fans like myself, regular fans or just people who love one Amy song, together, please let us make this work as our gorgeous icon deserves this honour!
Thank you so much for your time for reading!
I love you Amy<3
Michael Elias :)
**THIS PETITION IS SUPPORTED BY AMY'S MOTHER JANIS WINEHOUSE, AMY’S STYLIST; NAOMI PARRY, THE UK’s BIGGEST AMY TRIBUTE ACT; LAURA JANE-BUTLER, AS WELL AS THE WORLD'S LARGEST AMY WINEHOUSE FAN BASE AND OTHER FAN PAGES; INCLUDING “FC TROUBLE’’.**
**HOWEVER, THIS IS STILL UNDERGOING FOR THE OFFICIAL SANCTIONING FROM AMY’S ESTATE & FOUNDATION DUE TO OBLIGATED RULES. HOPEFULLY WE CAN GET ENOUGH SIGNATURES FOR MAC TO CONTACT THE ESTATE.**
**I LASTLY WANT TO MAKE IT CLEAR THAT THIS IS NOT FOR MONEY PURPOSES AT ALL. I AM SIMPLY JUST A HUGE AMY WINEHOUSE FAN WANTING TO PUSH HER LEGACY FORWARD ALONG WITH OTHER VENTURES HAPPENING. I WOULD WANT MOST OR/ALL OF THE PROCEEDS FROM THIS COLLECTION TO GO TOWARDS THE AMY WINEHOUSE FOUNDATION TO HELP YOUNG PEOPLE WITH ADDICTION & MENTAL HEALTH ISSUES.**
CHECK OUT HOW TO DO AMY WINEHOUSE MAKE-UP WITH TURTORIAL VIDEOS HERE: https://www.google.co.uk/search?q=amy+winehouse+makeup&oq=amy+winehouse+makeup+&aqs=chrome..69i57j69i59j0l4.6295j0j4&sourceid=chrome&ie=UTF-8HERE'S
HERE IS HOW YOU CAN GET INVOLVED & HELP MAKE THIS WORK:
Go ahead and check out my 'Amy Winehouse For MAC' pages on Facebook, Twitter & Instagram for exciting make-up comparisons to Amy's iconic looks, as well as make-up product designs by me, who studies Animation at the University of Westminster, and hopefully soon we will get Amy's family and MAC Cosmetics' attention!
TWITTER - https://twitter.com/AmyWinehouseMAC
ACTION STEPS: #AMYWINEHOUSEFORMAC
Pick your favourite MAC lipstick, lip-gloss, eye-shadow, eye-liner or blush. Take a selfie, post it on Instagram and Twitter, tag @MACcosmetics and most importantly you must use the hashtag, #AmyWinehouseForMAC :)
WHAT WE WANT: Your signature and ongoing support
WHAT WE NEED: 5,000 signatures
OUTCOME: Amy Winehouse x M.A.C Collection
“If you don’t throw yourself into something, you never know what you could’ve had.”
Amy Winehouse (1983-2011)
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