Having a Lululemon close by would be both beneficial to residents as well as the franchise. Residents and tourists would be able to reach their products quicker and easier. The franchise would benefit in selling their products because of the surrounding attractions. The Foley, Daphne, Fairhope metro-area is the 7th fastest growing area in the country. Gulf Shores and Orange Beach also bring millions of vacationers to Baldwin County each year. For these reasons, Lululemon would greatly benefit from opening a store location in southern Baldwin County.