Choose life for Venice: switch now towards sustainable and aware forms of tourism

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The recent floods in Venice, caused by exceptionally high tides, were a powerful reminder to the world of the critical issues facing this unique city, a World Heritage site.

Its fragile ecosystem is being seriously undermined both by the sea and a form of tourism that is unsuited to its distinctive nature, with devastating effects on its socio-economic fabric.

The current insatiable flows are desecrating and corrupting the city, poisoning its environment and destroying its way of life. 

The earnings generated by this tourism are illusory, with the city ultimately reporting heavy losses; for this reason, many destinations in Europe and worldwide have already abandoned this model or are now doing so.

Venice should now look at the new, more sophisticated, advanced and aware forms of tourism that are posting double-digit growth compared with tourism in general. These offer new opportunities that can guarantee sustainable economic development that works in synergy with the city’s social fabric.

The international environment is therefore favourable to Venice taking these brave decisions to promote the types of tourism that are better suited to its highly sensitive and exceptional nature.

By signing this petition for Venice, high-end tourism demand-side agencies and operators urge the competent institutions and operators to choose “Life for Venice”, and courageously make the strategic switch towards tourism flows that are more appropriate to the city’s distinctive and delicate nature, and are able to guarantee a future to its businesses and its residents.

For Venice

Yes: Art, Culture, Environment

No: Large Ships,  

No “Hit and run” tourism