Save Cherry Tree's: Rugby's Specialist Dementia Care Home

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Pinnacle Care was first formed in August 2000. However, its origins go back to 1987 when its first home was formed by one of the current directors, Virginia Bowen, and the decision was made to "foster" elderly people with dementia into her family home.
Later, she realised that there were vulnerable people with dementia in the community who needed more assistance than the three calls a day provided by care in the community but who did not need 24 hour care. The home was made available for people to come and visit on a daily basis.
In 1995, as the family and the need for more availability of 24 hour care accommodation grew, the family moved to Cherry Trees in Dunchurch Road, Rugby. As well as offering placements for older people with dementia, adults with other mental health needs, such as schizophrenia, were also welcomed. Eventually the home was occupied by Virginia and Alan, four children, a variety of pets and eleven guests, all of whom lived together as a family. Since then Pinnacle care have grew 6 residential homes in and around Rugby.
Sadly Cherry Trees has been running at a loss for quite some time but due to the Directors perseverance has been kept going, with the help of fundraising etc, but unfortunately the loss is to big for Pinnacle care to support on their own and need help. Cherry Trees is to be closed due to lack of government funding for people with Dementia. This is not only devastating for the 11 residents & residents families but for the 19 member's of staff.



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