Taco Bell to release Diet Baja Blast

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Baja Blast is one of, if not the most delicious beverage ever created. The bubbly combination of citrus and zest in a devilishly cool blue body is a timeless liquid masterpiece. The accolades for this refreshing achievement could go on...

But it must be asked: Why does every other dominate beverage in the space (Dr. Pepper, Coke and Pepsi, etc.) have diet alternatives, but Baja Blast does not? Baja Blast is far superior to these colas and sodas in both taste and aesthetics. If Baja Blast is the King of soda, than Diet Baja Blast would be it's queen. The true powerhouse that runs the soda monarchy. In her humility, perhaps the powers that be have chosen to keep her a secret. No longer. Like Elizabeth or Cleopatra of old, this royal drink is a force to be reckoned with. And he name needs to be known so our allegiance can be made. God Save Diet Baja Blast.

Imagine the future. A future where we can consume Baja Blast with the same great flavor but none of the calories. A future where we have the choice between the original Baja Blast AND it's equally delicious diet counterpart. A future where Taco Bell and the couriers of Baja Blast continues to set the terms of what constitute innovation and greatness. 

That future is with Diet Baja Blast. 

Let's make that future today. 



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