The liposuction company, Liposonix, is sending a dangerous message to men and women through their “Can You Pinch an Inch?” campaign. The billboards that accompany this slogan feature images of perfectly healthy (some would say very thin) figures, pinching “an inch of skin,” offering a solution to get rid of the extra inch. This kind of advertisement promotes a problem that has been going on for a long time – that beautiful men and women, with healthy, beautiful bodies, do not feel beautiful enough. This advertisement slogan inspires an unhealthy idea of what healthy weight looks like, as well as sends an unrealistic message of what healthy weight is to people who may already be suffering from body image issues.
Please sign the petition and help put a stop to this advertisement campaign.