We CAN imagine no more pointless plastic, Lindt & Sprüngli!

We CAN imagine no more pointless plastic, Lindt & Sprüngli!

8 February 2022
Petition to
Lindt & Sprüngli
Signatures: 69Next Goal: 100
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Why this petition matters

Started by Rebecca D

Globally it is estimated that we have produced over 8300 million metric tonnes (Mt) of plastic since production began in the 1950s and that over 6300 Mt of plastic waste has been generated (Geyer, Jambeck and Law, 2017). In 2010 it was estimated that between 4.8 and 12.7 million Mt of plastic entered the ocean (Jambeck et al., 2015). Plastic entanglement in wildlife is a well-documented phenomenon, with the same piece of plastic able to entangle and kill different animals over and over (Wilcox, Van Sebille and Hardesty, 2015).

I emailed Lindt in January 2022 telling them these figures and asked if they would remove the ribbon and bell from their chocolate rabbits, bears and deer wrapping design, since the plastic ribbon is only there for appearance. I said that this is an opportunity to imagine a greener design and to do something really easy and immediate to make a small but important positive change for our wildlife.

Lindt replied!

“The little bell you mentioned has been an integral part of the Lindt Gold Bunny for several decades and is a unique selling point compared to the competition. A Lindt Gold Bunny without a little bell? - Unimaginable for us and for most of our consumers.”

They then outlined their 2025 sustainability aims, which included this list:

“We understand that we can make a real difference through our packaging and have committed on the following.

We commit that by 2025 we will:

·       Make all our packaging 100% recyclable or reusable

·       Eliminate 100% of non- recyclable plastic and reduce total virgin plastic use by 20%

·       Source 100% of our pulp and paper-based packaging from a certified sustainable supply chain

·       Make at least 50% of all our packaging from recycled materials

·       Continuously and proactively challenge our entire packaging portfolio and strive to reduce packaging materials used”


Can you please sign this petition to let Lindt know that we CAN imagine a Lindt Bunny without a bell and that we do not want pointless plastic from them?

I will then send the signed petition to Lindt & Sprüngli, to help them understand that changing the design, to get rid of a physical plastic ribbon and bell, is NOT unimaginable!


This is indeed a small campaign focus, there are lots of more pressing anti-plastic causes to get behind. However, what I was asking Lindt to do is very easy; don’t put a decorative plastic ribbon and bell on your products. But apparently their customer support teams have to tell us that this is “unimaginable”. This is highly concerning, because if a company like Lindt can’t even do a basic, easy and very immediate change to counter our plastic waste crisis, then how are they going to do all the necessary changes to meet their own 2025 sustainability goals?

More than that, if large companies can’t (or won’t) even do the basic, easy and very immediate changes to counter our climate, plastic waste and ecological crises, then how are we going to address these problems?

I did respond to Lindt:

“With regards to the plastic ribbon and metal bell, I honestly think that Lindt customers will be happier to see it removed. The public criticism of waste plastic has increased sharply in recent years and huge global movements such as Strike for the Climate, Extinction Rebellion and the COP Coalition send very clear messages that many of us are angry at the level of pollution and waste. I think Lindt would be wise to make this simple but impactful and obvious change; public mindset is very much shifting in favour of minimal packaging and no unnecessary plastic.

Perhaps it is hard to imagine a Lindt Bunny without a bell, since it’s been a feature for so long, but I find it too easy to imagine a real baby rabbit chocking from a Lindt ribbon loop.


If you CAN imagine a world with less pointless plastic, please sign so I can let Lindt know!

Thank you, here are the references for the research papers mentioned.

Geyer, R., Jambeck, J. R. and Law, K. L. (2017). Production, use, and fate of all plastics ever made. Science advances, 3(7), e1700782.

Jambeck, J. R., et al. (2015). Plastic waste inputs from land into the ocean. Science, 347(6223), 768.

Wilcox, C., Van Sebille, E. and Hardesty, B. D. (2015). Threat of plastic pollution to seabirds is global, pervasive, and increasing. Proceedings of the National Academy of Sciences, 112(38), 11899.

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Signatures: 69Next Goal: 100
Support now


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