Many people don’t know music venues often keep a cut of merch sales at live shows, a practice that keeps struggling bands and acts from reaching their full potential.

As you can imagine, this practice hits marginalized artists the hardest, and fans are usually upset to learn things quietly run this way in a lot of places.

We are a group of music-lovers that understand many show venues are also struggling in these COVID-19 times, but this is not the best way. Instead of naming-and-shaming venues that do take merch cuts, we emphasize the benefit of publicly declaring an end to the practice.

Namely, fans and artists alike will be drawn to venues that let acts #KeepTheCut!

Support Canadian musical talent AND live show venues by adding your name below.