Persuade the Land Transport Authority to accept and implement LogoSwapConcept (LSC)
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Commuters in Singapore have confused green for being the general livery of Tower Transit Singapore (the 3rd Public Transport Operator and the 1st foreign Public Transport Operator to be awarded a package under the Bus Contracting Model or otherwise formerly known as the Government Contracting Model). What contributes to this problem is the small (and sometimes tiny) logo of the Public Transport Operator (or PTO). LogoSwapConcept aims to bring about a change in the local bus industry in Singapore by swapping the size and position of the government's SG<3BUS logo with the Public Transport Operator's logo. We believe that the commuters do not need to know if the bus is owned by the government or not. We believe what everyone wants to know is what company is serving them, so they can send feedback and/or compliment to the company easily rather than sending their feedback to the wrong PTO or even to the LTA itself.
More examples of LogoSwapConcept can be found on Instagram using the hashtag #LogoSwapConcept.
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