L’Oréal Campaign to Boost Senior People's Confidence. Change the Views of Ageism.

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Ageism in seniors has become the most tolerated form of social discrimination in Canada, and continues to be a widespread problem as women aged 50 and above spend most of their money on certain anti-aging products (women are generally the targeted audience involved, but products are also available for men). Globally, youth, beauty, and vitality are highly valued, and in North America it is value to have face free of wrinkles. Big companies such as Elizabeth Arden (United Kingdom), Mosbeau International (Japan), and L’Oreal (Paris) are one of the many companies that have agencies over ageism within seniors as they promote skin care products for older skins while giving off a‘youthful’ message through their campaigns.

L’Oréal is the leading cosmetic brand worldwide, and with that comes popularity. L’Oréal can make huge impacts on ageism in seniors. Through this petition, our hopes are that L’Oréal can consider modelling elder women in their campaigns for their skin care products. Not only will this promote awareness around ageism in seniors, but it can allow one's self-esteem to be built by showing society through magazines and websites that being beautiful does not mean you have to be young. 

HAve beauty companies recognize that there is an issue that needs to be addressed by signing this petition! Show your support by leaving a comment, and sharing with your friends, and families. 

Let's create a change that 2018 will not forget. 



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