KEEP CITY PULSE IN KROGER!
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OVER 3,000 customers a week pick up City Pulse in Kroger. Kroger has announced it will discontinue free publications, including City Pulse, at the end of September. It has already done so in some markets, including Boise, Idaho, where the sign in the photo was posted on a rack. Please let Kroger know you value this convenience and will be very disappointed if it ends. Making City Pulse available shows that Kroger, the nation's biggest grocery store chain, is in touch with the Greater Lansing community. As the sign in Boise attests, Kroger contends that readers are moving from print to digital — but in Lansing, distribution at Kroger has tripled in the last eight years! And it grew dramatically after 2012, when Meijer discontinued highly visible free-publication racks in its lobbies and moved City Pulse to be with the paid newspapers. Distribution in Meijer plummeted — but rose dramatically at Kroger. City Pulse continues to invest in digital — but it values our readers who want a physical copy. Without the efficiency of distribution at Kroger, it will be much harder to serve those readers. This reduction poses a threat to the very existence of City Pulse because advertisers — almost entirely City Pulse's source of revenue — buy ads because of the audience they reach. Keep City Pulse strong: Tell Kroger to please reconsider. Thank you!
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