Stop the promotion of alcohol on snacks enjoyed by children

Stop the promotion of alcohol on snacks enjoyed by children

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John Risby started this petition to KP Snacks Limited

As a sober alcoholic of 17 years, I’m used to seeing alcohol promoted just about everywhere. It’s a fact of life and not something that will change overnight.

But yesterday, a member of The Alcohol-Free Community - a free and confidential group on Facebook that I run - posted that Tyrrell’s Crisps have a message on their packaging that tells the consumer they are “Best enjoyed with your favourite tipple”. Yes, there is a smaller “Drink responsibly” message under it, but crisps are not the place to promote alcohol even with that usual disclaimer. Their web site carries the same message. 

Crisps are snacks that are enjoyed as much, if not more, by children than adults and the promotion of alcohol on them - especially combined with the message that they are “best enjoyed” with alcohol - is not appropriate.

The member of our community who discovered this is early in her journey to sobriety and she is doing everything she can to avoid alcohol. She didn’t expect to see a message encouraging her to drink when buying a packet of crisps.

After 17 years sober, 15 years running The Alcohol-Free Shop, and over a year running the Alcohol-Free Community, I thought I had seen it all but this is shocking. A message asking consumers “Why not enjoy with your favourite tipple?” would be bad enough, but to say “Best enjoyed with…” is even worse.

The reality is crisps are a snack enjoyed by children as well as adults and there should be no mention of alcohol on them at all.

Please sign this petition asking KP Snacks Limited - the owners of Tyrrell’s, as well as many other popular brands - to stop promoting alcohol on their snacks.

Thank you
John

 

 

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