Kogan: Stop misleading customers with your fine print
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I am sure many of you have experienced a problem with your order online. Perhaps you didn't receive your item or it was not as described. But most of these are not from registered companies.
Kogan sells many accessories for Apple devices. These are often advertised in emails that may say something like "Up to 60% of Apple" and the link it takes you to lists all the Apple products they sell in addition to the 3rd party accessories.
Stocking 3rd party accessories is not a problem but it is when you mislead customers about them. This Apple Lightning to USB cable is the perfect example https://www.kogan.com/au/buy/apple-lightning-to-usb-cable-1m-apple/ It states in the ad it is a "Genuine Apple Lightning to USB Cable" which would imply it is manufactured by Apple, however it is not. I purchased one of these along with a few other items and it is clear they are not Apple due to the fact the material feels different to my genuine cable (that came with my iPad). It also lacked the box Apple package all the cables in. Upon closer inspection of the ad it appears that they used the meaning of "genuine" in a more literal sense to mean they are made to be of high quality and compatible with all Apple devices. This can be confirmed by looking at the fine print which says "This product is manufactured by Foxconn – Apple’s hardware supplier". This may be the case but even if it is manufactured by the same company it still hasn't passed Apple's quality control procedures, which is what customers pay for when they see the Apple logo (which can be seen in the image in the ad).
This is clearly misleading and should be rectified.
Also a problem that is not as serious that I believe should be rectified is the clever use of wording and the clever angle pictures are taken from to make products appear to be genuine to an unsuspecting consumer. An example of this is the "Kogan Earbud Headphones with Inline Remote & Mic (White)" (https://www.kogan.com/au/buy/stylish-white-earphones-and-remote/ They have taken the photo from an angle so that it appears almost exactly like Apple's EarPods with Inline Remote & Mic. Add to this the fact that the original price of them was $45 (same as Apple's EarPods) and they were marked down to $19 which is the perfect balance between a price that is too close to the RRP to buy and too low which would make people think its too good to be true.
In addition to this both of these items are cleverly excluded under their 14 day change of mind refund policy so that when the unsuspecting customers receive the item and it does not look like what they paid for, they can't even get a refund (although with the $12 shipping charge Kogan have for getting a postage label to send it back to them it would hardly be worthwhile anyway)
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