Put an End to Corporate Bullying Tactics by Under Armour


Put an End to Corporate Bullying Tactics by Under Armour

This petition made change with 100,806 supporters!
Cascade Armory started this petition to CEO Under Armour Kevin Plank and


Large companies are crushing the American Dream one small business at a time. 

The Sherman Law was passed in 1890, which prohibits monopolies to unreasonably restrict or in any way control interstate commerce. 

Since then, large corporations have found new innovative ways to push smaller businesses out of the market space. "Trademark Bullying" or "Trolling" is aggressively asserting rights beyond the scope of trademark protection afforded by the Lanham Act through the issuance of threatening cease and desist letters

According to the 2013 American Intellectual Property Law Association, Trademark litigation costs total on average $375,000 through trial for a small business and most of them cant afford to defend themselves.

The free Market Space is Rapidly Vanishing. 

Cascade Armory wants the fight to keep the American Dream Alive.

Please help us protect our company from a corporate threat.

Hello friends! My name is Alex, and my wife Diana and I recently set out to make our dream a reality - to start our small but thriving apparel company, Cascade Armory. Cascade Armory was established in Bend, Oregon and is inspired by our amazing community and love for the outdoors.

Our years of savings, hard work, and passion for our company have resulted in amazing growth - more than we could have expected. 

However, shortly after Cascade Armory's launch, the multibillion dollar company Under Armour sent us a cease and desist letter, claiming we are infringing upon their trademark and causing brand confusion - all because of our use of the word "armory". Since then, Under Armour has taken legal action against our small company, filing a formal opposition to our trademark.

Our dream is just one of many being threatened by Under Armour's meritless claims. In addition to blocking the publishing of our trademark, they have also ordered us to shut down our website and discontinue sales.  We have gone from reinvesting into our company to spending our hard earned dollars on daunting legal fees.

We have been forced to hire legal counsel to protect our company and dream.  Just to defend ourselves in trademark court, we can expect costs of at least $50,000. In addition, Under Armour's history in trademark litigation tells us that a federal lawsuit is almost imminent, which can cost up to another $500,000 in legal defense fees.  

This is abuse of the trademark law at its finest. Under Armour knows their claims have no merit, but they also know that our small business will get crushed financially by the legal process, which caters to large corporations. 

Receiving your support would allow us to defend our company and all that we have worked so hard to attain. With your help, we can continue to make a positive impact on the community, support local aspiring artists and outdoor enthusiasts, and follow our dream of owning a successful business. 

When we as a team stand up to Under Armour, we are not only standing up for Cascade Armory - we are taking a stand for all small businesses. Please let us be a voice in ending corrupt behavior by corporations. Your support and sharing of our story is so greatly appreciated.  Let's take a stand against corporate bullying and make change!





This petition made change with 100,806 supporters!

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