Put the Pringles flavoring on the bottom side of the chip. For too long, Kelloggs has been flavoring the top side of the chip and not the bottom. The correct way to eat a Pringle includes placing the bottom of the chip on your tongue. Unfortunately, when eating the chip in this fashion, none of the crucial flavoring comes in contact with your tastebuds. If Kelloggs were to put the flavoring on the bottom side of the chip rather than the top, this issue would be fixed— making the consumer happier, and the product more enjoyable.