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Zuvaa Inc: Release Designers' Sales Revenue Immediately

This petition had 2,882 supporters

On October 16, 2017,, a multi-vendor African fashion website with  headquarters based in Atlanta, was shut down after several months of withholding sales revenue from the designers whose Africans fashions were sold on the website. Zuvaa Inc. was founded in 2014 by Kelechi Anyadiegwu, Founder and CEO, and is also led by Adia Dightman, Head of Business Development.

  1. Since July 2017, Zuvaa Inc has refused to remit payments to its designers on the now shut-down website and past pop-up sale events, where these designers' items were sold.
  2. Reportedly, outstanding payments for sales and stock in Zuvaa's possession may exceed $300K.
  3. As a result, Zuvaa has crippled several businesses of these African fashion designers. Meanwhile Kelechi or Adia have failed to provide a definite date for payment. 

The business agreement between Zuvaa and designers is that Zuvaa takes 17% commission of online sales and  25% commission of products sold at Zuvaa pop-ups. The rest of the sales revenue (83% for online and 75% for pop-ups) is to be remitted to the seller/fashion designer of the sold items within 14- 30 days after sale. However, it has been over 3 months since the last payment from Zuvaa to the affected designers.

Zuvaa CEO, Kelechi Anyadiegwu, claims "Zuvaa needs to care of Zuvaa before we can help [the designers]."

An official response from Kelechi (Zuvaa CEO) maintains Zuvaa's refusal to remit sales and also occurred 2 weeks after placing all designers' items for sale on the Zuvaa website at 40% off the retail price for Labor Day weekend in early September 2017. Zuvaa received an estimated 3000 plus orders from that retail weekend alone, and implored its designers to fulfill those orders. However, Zuvaa Inc fully refused to pay designers' their sales revenue from that weekend. 

Zuvaa touts itself as a global marketplace for online African fashions, allowing western audiences easy access to authentic or inspired African fashions from designers all around the Diaspora. Zuvaa has been featured in The New York Times, Essence Magazine, Ebony Magazine and Fast Company to name a few. Kelechi Anyadiegwu has been recognized by Forbes Magazine 30 Under 30 in the Retail & E-commerce Category, BET CNN and Voices of America for her contributions.

Upon receiving an official demand letter for payment for product sales, Kelechi Anyadiegwu informed designers that she had spent the revenue on her business needs, and wouldn't be able to remit payments at this time.

When pressed for more clarification, Kelechi emphasized that it is her business model to spend designers' revenue on her business needs, and that she had spent it all and wouldn’t be able “to help”.

Additionally, Kelechi has shared the following: 

  • Zuvaa's current business model is that "all funds Zuvaa receives goes to Zuvaa"
  • Zuvaa Inc is an investment/marketing company. Designers selling on agreed to invest our sales revenue with her company, and that any money she lost are investment losses.

However, designers never agreed to business terms that forfeit all designer sales revenue to Zuvaa. This is fraud and misappropriation of funds on a massive scale, as she is indebted to every vendor who sold items on her website and at her pop-up shops. These vendors are located in the United States, Africa and across the world. We are


  1. YTPshop
  2. Sosome
  3. Adensecret
  4. Udianna Fashion
  5. House of Sarah
  6. Melange Mode
  7. Enagancio
  8. Ashanis
  9. and many more

Help us get our money from Zuvaa. You can reach out to the affected Zuvaa designers here:

Zuvaa's contact for Kelechi (CEO) is and Adia (Head of Business Development) is

For more stories from affected designers, read their stories on social media here

Sign and share this petition to help raise awareness of Zuvaa Inc's refusal to pay designers their sales revenue. Help designers' get their money!


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