On March 15, 2016, Instagram blogged that they will be changing the order of your feed to show the moments that *they* think you care about the most, rather than displaying your feed in chronological order.
They say: "The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post. As we begin, we’re focusing on optimizing the order — all the posts will still be there, just in a different order.
If your favorite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in. And when your best friend posts a photo of her new puppy, you won’t miss it.
We’re going to take time to get this right and listen to your feedback along the way. You’ll see this new experience in the coming months."
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Is this something that the community really wants? After what happened when Facebook switched to algorithm-based feeds, it's certainly not something that small business' will want! At the very least, shouldn't the community be able to opt-in, rather than having it mandated that this is how we will now see our feed?
Instagram have advised they will listen to our feedback so that they get this right. So, if you DO NOT want your feed to be presented in an order that you don't have any control over and would prefer to have it presented in the current chronological format or - AT LEAST - have the choice to sort your feed the way you want, please sign the petition so that Instagram can take our feedback on board.