Stop Photoshopped Ads From Hurting Our Kids: FTC, Act on H.R.4445
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Many models are truly inspiring women and men who are simply trying to voice their own activism and passions through their exposure in the media. We all have to pay the bills and unfortunately many healthy and fit models are blamed for the advertising instead of the companies. However, things are changing: companies like Aerie are doing great things in the world of fashion by accepting every body type and enforcing that acceptance through their advertisements.
It is obvious that the portrayal of perfect bodies and airbrushed faces all relates to consumerism. When we see a physically beautiful young woman laughing and wearing something sold in stores, we automatically want to buy it because our culture suggests that it will provide happiness. But when that temporary happiness fades away, we are provoked to buy more and more and turn to these superficial advertisements for brief moments of self-indulged happiness.
This type of sale and advertising is leading us down a very destructive path, and not only for the minds of young woman and men approaching adolescence, but it is also incredibly destructive for the environment. Clothing sits in landfills for decades and emits toxic chemicals into the atmosphere...the fashion industry is the second most destructive on the planet.
There is room for massive change in the fashion industry. Its influence in youth culture to compare and obsess over perfection and detrimental impact to our Earth must end. Buy less, photoshop less.