I've been a stay-at-home dad since my daughter was born seven years ago, and I can say without a doubt it has been the best experience I have ever had. I'd never trade it for anything. And there are plenty of other dads like me: according to the 2010 U.S. Census, almost a third of fathers with a spouse in the workforce take care of their kids at least one day a week. And of those with kids under the age of 5, 20% of dads are the primary caretaker.
That's why, while I appreciate being able to save money through the Amazon Moms discount program, I don't like the message Amazon is sending by reinforcing a stereotype that doesn't apply to my family, or plenty of others.
Amazon should embrace the fact that ALL parents, no matter their gender, are responsible for taking care of their kids. And they should show that they respect those families that don't have a mom just as much as those that do. Amazon already calls the program "Amazon Family" in other parts of the world -- they should do the same thing here in the United States.
( graphic courtesy of Chris Routly - http://bit.ly/CRoutlyDD )