Get Change4Life to take down their most recent advert and campaign, as it promotes EDs

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Change4life's most recent advert/campaign is aimed at children and has the slogan '100 calorie snacks, 2 a day max'. To encourage anyone, especially young, impressionable children to have a restrictive diet and calorie count is incredibly harmful. Most people who develop eating disorders begin to pick up restrictive habits at a young age and eventually get trapped in a downward spiral. Children restricting their diets and developing eating disorders that can lead to death in extreme cases is a far worse and more serious issue than obesity. This advert and campaign should be removed from TV and Social media asap.



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