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Petitioning J Sainsbury PLC

Sainsbury's New Plant-Based Cheese Range To Assume Proper Title of 'Gary'

Whilst perusing the internet and enjoying a cracking selection from Sainsbury's new plant-based Free From cheese range, I was confronted with a post on Facebook from an irate person who was not at all happy about the coconut and soy based cheeses being given the great accolade of 'cheese'. Kindly, they suggested an alternative, 'Gary'.

The vegan community have responded in kind and swiftly embraced the new name for their beloved plant-based treats. Restaurants are changing their menu's and advertising and the response on popular vegan forums has been staggering. This display of brave humour in the face of confrontational people who focus on our diet choices as a discussion point is all too common in the vegan community and deserves to be recognised and endorsed.

This is a petition to J Sainsbury plc to rebrand the new range of plant-based cheese to its' correct and proper title of 'Gary'.

I'd like to express great appreciation to Sainsbury's for such an admirable contribution to the UK Gary selection (especially on the lead-up to Christmas) and I understand that it might take some time as you've only just printed a load of new packaging for your Gary range but when you've finished that lot of packaging, could you find it in your hearts to appease that poor angry person and give Gary its' proper name please?

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  • J Sainsbury PLC


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