JCP has been in San Fernando for more than 80 years . Built in this tight knit Latino community decades ago, the store still embraces it's retro logo with a sign that has proudly lit up the charming downtown mainstreet shopping center. Heartbroken San Fernando residents want to know why their beloved historic JCPenney store is closing down especially since JCP has enjoyed and reaped the benefits of being in this hardworking community. For years this location had been a top performing store. As JCP has moved to change its business structure and image, its sales revenues have declined but not any more than the rest of the chain. Further this is the only store that is being closed in California! This legacy store is more than just another store for those living in San Fernando. People feel an attachment to the store because for generations families have shopped there for everything from underwear to household goods. These families are part of America and want America's store to stay in San Fernando.