Confirmed victory
Petitioning PR for ItSugar Sarah Ingram and 2 others

Stop selling clothing that sexualizes baby’s bodies and insults their mothers.


Messages about Healthy Sexuality are needed if Violence against Women and Children is ever going to end. A society that hopes to end violence against women and children has to send messages to them reflecting their importance and value, not dehumanize them. We are aware that one of the most personal ways we can make this change is to begin to adjust the language that we use every day in our relationships, families and homes. As many as one in three girls and one in seven boys will be sexually abused at some point in their childhood, according to most reliable studies of child sexual abuse in the United States. That means there are potentially 45 million adults now living in the U.S. who were sexually abused as children. So messages like, “Hung like a Preschooler” and “Does this diaper make my butt look big?” are grossly inappropriate and unfunny. Sexualizing children must stop. In addition, onesies in IT'Sugar stores and online, contain messages which spread tired, old, and unhealthy messages about women and mothering such as: "Bitch, I don't come with a snooze button!" and "I'm proof my mommy puts out". All of us deserve media messages that strengthen our communities and uplift children. 

Letter to
PR for ItSugar Sarah Ingram
PR for ItSugar Rhiannon Richards
Marketing Marketing
Stop selling clothing that sexualizes baby’s bodies and insults their mothers. The messages in these Baby T-shirts contribute nothing positive to our society: "Hung like a Preschooler”, “Does this diaper make my butt look big?”, "Bitch, I don't come with a snooze button!" and "I'm proof my mommy puts out". Please stop selling these T-shirts and instead offer cute and uplifting messages for families with children.