The Strauss Group is Israel's second largest food and beverage company and part owners of Sabra Dipping, the largest hummus manufacturer in the world.
For over 30 years the Strauss Group has proudly supported two elite Israeli army units - the Golani and Givati Brigades - both accused of severe human rights abuses against Palestinian and Lebanese people, including an infamous 2005 incident in which a Golani Brigade officer was convicted of beating a Palestinian detainee and threatening to dismember him.
When Change.org wrote about activism against The Strauss Group last month, their corporate responsibility commitment stated that the company was “there at the front to spoil them with our best products,” a reference to the perks the company has given the two elite army units for decades.
The Strauss Group has since erased the text from the English description of their community involvement, but kept it word for word on their main Hebrew site.
Time to finish the job folks. The Strauss Group has extensive international operations and is clearly worried about the threat attention to their support of the Golani and Givati Brigades represents. Not worried enough, though, to actually drop their support for controversial Israeli army units, or to say the same thing in Hebrew as they do in English.
Call on The Strauss Group to be clear, in both languages, about their policy towards the Golani and Givati Brigades.
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