Lifetime ban for doping in Athletics

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An effective deterrent to doping needs to be brought into force. Athletes are constantly cheated out of medals, and the experience of receiving it, along with earnings from future sponsorship deals because of it. It HAS to stop. The current rules only enforce a temporary ban. This allows athletes to return to competition, and the therefore to cheat again by doping, whether biological or mechanical. The reasoning behind this is everyone deserves a second chance. Well everyone has a choice. A choice to compete clean or not. If you choose not, you don't deserve a second chance, ever. You have no integrity if you choose to cheat, and you cannot be given the opportunity to do it again. Permanent bans will send the message that neither athletes nor fans will tolerate this. And this must extend to coaches, doctors, and even sponsors associated with the athlete in question, if there's is evidence to support their involvement. 

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