Boycott Fairness Products in India

Boycott Fairness Products in India

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NationFirst started this petition to Indian citizens

Fairness Products and their advertisements are an insult to our culture and to women. It is a form of internalized racism where people look down upon themselves because of their complexion and because society makes them feel that only fair is beautiful. This is the impact of subliminal colonial imperialism wherein only Caucasian like features are considered the epitome of beauty. It is also against Indian culture, because we have a tradition which celebrates beauty in all colors. 

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