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Ian Somerhalder: Step Up to Say NO to Violence Against Women as a Celebrity Male Role Model


With at least 1 in 3 women beaten, coerced into sex or otherwise abused in her lifetime, Violence Against Women (VAW) affects all of us because we all have mothers, sisters, daughters, and female friends in our lives. Yet the public persists in seeing VAW as a women’s issue even though it is vital that men and boys step up to help stop VAW in their families and communities.

This is why The Pixel Project created the Celebrity Male Role Model Pixel Reveal campaign which highlights 4 world-famous men from different walks of life with no personal history of violence and who are positive socially-responsible role models to inspire men and boys work with their communities for the right of women and girls to live their lives free of VAW. Currently, our distinguished line-up includes a Nobel Laureate, a Pulitzer Prize Winner and a famous Environmentalist.

The mystery Male Role Models will be featured in a million-pixel virtual portrait collage that will be unveiled pixel by pixel as donors worldwide purchase pixels for US$1 each. As each Male Role Model is revealed, an exclusive public service announcement from him speaking up against VAW will be launched online.

We are asking you to sign our petition to help us recruit Ian Somerhalder – star of ‘The Vampire Diaries’, well-respected Environmentalist, Animal Rights campaigner and youth leader – as our fourth and final Celebrity Male Role Model.

All we ask for is 90 minutes of his time for our international award-winning photographer, Jillian Edelstein, to take his portrait and record his public service announcement by February 2013 in time for us to launch the campaign on the 101st International Women’s Day on March 8, 2013.

The US$1 million expected to be raised from the campaign will be shared equally between the National Coalition Against Domestic Violence and The Pixel Project. We will be awarding six $25,000 grants from our share of the Pixel Reveal proceeds to six selected anti-VAW nonprofits from around the world.

If Ian joins this campaign, The Pixel Project will honour his commitment to animal welfare and stopping VAW by awarding one of the $25,000 grants to an anti-Violence Against Women charity of his choice that helps battered women and their pets. This is in recognition of the fact that many women are unwilling to leave their abusers because they cannot take their pets with them – pets who also suffer violence from the abuser.

What is the connection between animal abuse and domestic violence? Visit this link for an overview and a list of further resources:

Tell Ian Somerhalder to get on board the Pixel Reveal campaign and help us inspire men and boys to join in the fight to end VAW while raising funds for anti-VAW nonprofits worldwide!

It’s time to stop violence against women. Together.


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